But the window into the creative process is.
Tuesday, April 26, 2011
Monday, April 25, 2011
Wednesday, April 20, 2011
Tuesday, April 5, 2011
So everyone knows, this video is awful and yet you can't turn away
Everyone is debating about whether or not it is "good" and I say that is the wrong question. The right question is that if this is a viral video, and we have an epidemic. Who is patient zero? How did this spread so quickly. Once major networks get a hold of it, it's understandable, but to get there it has to reach a critical mass. It spread across several channels, they infected enough key carriers to get this video to hit your inbox, probably somewhere last week.
I wish it was JUST about content, but it is also about delivery systems.
P.S. Most news reports say that the family paid the label $2,000 to make this song and video. I am calling B.S. as the owner of a small production company, a cursory breakdown tells me that even to do this music video poorly, they spent at least $10,000 to break even, (I could do a detailed budget if you are interested) but I am sure the company wanted to make money and I guess that they charged them closer to $15,000, but that is purely speculation on my part.