Monday, February 28, 2011
We had a series of ads run last week during the Daytona 500 for Z-line designs. This was our original concept:
This version came with a microsite. Perhaps the commercial is a little odd. Do you like odd? For a number of reasons we had to change it, so now it looks like this:
But mostly they like this ad:
Which spot do you like? Which spot is more likely to make you check out their website? Which spot is makes you curious about their brand? Would you go into a store and look for a Z-Line Design piece of furniture?
here is an added bonus
Thursday, February 24, 2011
Kanye Had a music video pulled from youtube because it causes siezures.
But to me, the bigger issue is that they copied the look from a lesser-known french film, but more to the point, they didn't do it as well. (skip to minute 1:00)
You have to make it through the blinking footage, if you can't wait, just click this instead (It'll take you right there)
Notice how the french film is done much more elegantly, with greater use of fonts and animation from one to the next.
Wednesday, February 23, 2011
In my family you can clearly delineate those that like Miracle Whip and those that don't.
Does this work for you? Does it make you talk about Miracle Whip? Do you hate it more? I am talking about it, but will you?
Does the idea that "Miracle Whip is not for everybody" come through? Are they trying to hard to say "only the cool kids like Miracle Whip".
I am not quite sure.
Monday, February 14, 2011
Friday, February 11, 2011
Thursday, February 10, 2011
Wednesday, February 9, 2011
I own and run Kineto Pictures Inc. with my business partner Travis Babcock. We make video. Actually we make film, TV, video, DVDs all all sorts of stuff that you can point a camera at. This blog is dedicated to stuff we see and like all over this wide web. There may be some of our stuff, but mostly it is cool stuff, stuff from all sorts of talented people. Stuff that gets in our eyes and stays there.
If you want to see more of OUR stuff, check out www.kinetopictures.com