Monday, February 28, 2011

Multiple Choice

We had a series of ads run last week during the Daytona 500 for Z-line designs. This was our original concept:

This version came with a microsite. Perhaps the commercial is a little odd. Do you like odd? For a number of reasons we had to change it, so now it looks like this:

But mostly they like this ad:

Which spot do you like? Which spot is more likely to make you check out their website? Which spot is makes you curious about their brand? Would you go into a store and look for a Z-Line Design piece of furniture?

here is an added bonus


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